Many of us are part of a tiny marketing department. In fact, according to a recent marketing industry survey, the majority of marketers work in teams of five or fewer people, with the majority of their time spent on lead generation and content creation via inbound marketing strategies, as well as juggling multiple tools, channels, and tactics to achieve their objectives.
How can tiny marketing teams manage the number of channels, methods, and internet options to fulfill their goals when the stress and pressure of providing huge volumes of qualified leads isn’t getting any easier?
Here are ten pointers to help small marketing teams succeed.
Focus is vital for any organization, but it is especially important for small marketing teams with little resources. It’s crucial in practically every facet of your marketing activity, although there are a few exceptions:
The intended audience. You must choose a single segment to target and concentrate all of your efforts on that area. It doesn’t imply you can’t change, grow, or add to it later; however, with a small team, concentrating your efforts on a single part can give greater results.
Campaigns. Marketers who consistently achieve or surpass their objectives devote significant time and resources to certain lead generation channels. Their less successful peers split their time between several channels, methods, and campaigns, putting less effort into each.
Goals. Star performers spend far less time on administrative duties, focusing instead on things that directly affect their objectives. It’s also helpful to have certain goals in mind, and they should be as clear and explicit as possible so you can concentrate your efforts on achieving them.
#2 Make a plan
Better results come from smart, careful planning. Make sure you set aside time to plan out your campaigns, and don’t be afraid to swap out time set aside for administrative activities for planning time. It will pay off in the end.
There is a lot to be said about attitude and how it affects morale and performance. While it’s critical to maintain a positive attitude on the future, it’s also critical to be realistic.
Because you can’t afford to squander time trying to “raise the troops” with a small marketing staff, intrinsic motivation is crucial. Star performers whine less and have a considerably more positive “can-do” attitude than their peers.
Marketers who are less successful prefer to blame external factors for their poor results, whereas star performers take greater responsibility and ownership of their fate.
The traditional adage goes, “Perfect is the enemy of good,” which Jim Collins, author of “From Good to Great,” rebutted with his famous line, “good is the enemy of great.”
I adore this book and agree with the leadership principles it espouses, but when it comes to marketing execution with a small marketing team, I believe in the philosophy of good enough.
Most effective marketing teams are always confronted with difficult targets, and the only way to achieve them is through execution and velocity. You’re going to miss the mark regardless if you wait for something to be perfect, or even just outstanding.
The great thing about web marketing is that you can always tweak, repeat, and enhance your strategy. So begin with a decent foundation and work your way up to greatness.
#5 Stand out from the crowd. Stand out from the crowd. Make an effort to stand out.
This point is self-explanatory.
#6 Become a master of at least one skill
Another significant difference between star performers and less successful marketers is their perceived level of skill and confidence in various marketing methods.
Mastery is attained via repetition and practice, and it takes time to acquire, but if you want to be a successful marketer, you must master at least one area. For example, working on your email marketing abilities will ensure that your emails reach your target audience. So choose one and excel at it.
#7 Take Advice From Others
If I’ve seen more, it’s because I’ve stood on the shoulders of giants.” Newton, Isaac. Take advice from your peers, coworkers, friends, and collaborators. Take notes from your rivals.
Learn from other fields of study and schools of thinking. Because marketing and sales are on the same boat, you can learn a lot from your marketing staff. Learn from other fields of study and schools of thinking.